Alexa… play “Willing to Wait” by Rihanna, because that’s how I’ve been feeling for what feels like a century. If you couldn’t tell from my previous blogs, I am a HUGE Rihanna fan, and have become an even bigger superfan once she launched her successful FENTY empire. Truly a jack of all trades, Rihanna does not shy away from a business opportunity and her success and tenacity is truly admirable as she has experienced immense success in every business endeavor and venture she partakes in. Not only is she an award winning singer, actress, and songwriter, but she also is the founder and creator of her own empire, FENTY, including Savage X Fenty, FENTY BEAUTY, FENTY SKIN, and newly introduced FENTY Eau de Parfum.
Aside from my excitement surrounding the drop of her new single “Lift Me Up” which will be featured in the upcoming Black Panther 2 film, as well as her recent Super Bowl announcement, I have truly admired Rihanna’s tenacity and work ethic as she has been able to successfully juggle being an artist, business woman, mother, and family woman. Though I am a little biased because of how much I love Rihanna as a person, I can genuinely attest to the quality of her products, especially her FENTY BEAUTY products. Rihanna created FENTY BEAUTY so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that suit and cater to all skin types, and pinpointing universal shades. Her vision, above all, is to inspire. I love how Rihanna says “makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Since its launch in 2017, FENTY BEAUTY has since become a beauty empire, taking the beauty industry by storm. Unlike other celebrity beauty brands and launches, Rihanna took FENTY BEAUTY to another level as its rich brand is rooted in breaking boundaries, norms, and records with a refreshingly inclusive approach and an equally diverse product range. More impressively, unlike other major beauty brands, Rihanna owns half of FENTY BEAUTY and shares ownership with LVMH. Not only is FENTY BEAUTY housed within LVMH, but FENTY BEAUTY can be found at your local Sephora, ULTA, or even at FENTY BEAUTY pop-up shops. Additionally, since its launch back in 2017, FENTY BEAUTY has since expanded upon its product portfolio and its products have won the hearts of many, including myself. Keep reading to see my FENTY BEAUTY holy grails and why you should add them all to your cart ASAP!
Jada’s Top 10 Picks
Pro Fil’tr Soft Matte Longwear Foundation
Retail Price: $39
Why You Should Buy: A soft matte, long-wear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that is available in a range of 50 boundary-breaking shades.
Retail Price: $32
Why You Should Buy: The blur is real. Rihanna wanted to create a light coverage, easy-to-apply, flexible tinted moisturizer that instantly evens out your complexion and gives a flattering blurred effect. Eaze Drop, with hydrating quick blur complex, is perfect for a no-makeup makeup look, or for when you want to look effortlessly put together. In 25 adaptable shade options for all.
Pro Filt’r Instant Retouch Primer
Retail Price: $34
Why You Should Buy: Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt’r Foundation, this oil-free face primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear. Unlike a basic mattifying primer, Pro Filt’r makeup primer has a cushiony, touch-me-now texture that mattifies skin with the lightest-possible feel, for a full-on sensorial experience. And the universal invisipink formula? It’s not just pretty—it creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, feeling lightweight and comfortable, so you don’t have to worry about your skin—and you’ll be ready for anything.
Retail Price: $28
Why You Should Buy: With Match Stix Matte Contour Skinsticks, you can contour in a range of shades obsessively fine-tuned and tested to look good on the full spectrum of skin tones. Plus, they come in an easy-to-use stick format that’s perfect for targeted application anywhere you want to contour. Made to layer, the buildable cream-to-powder formula is weightless and super easy to blend, but also stays put with no creasing or caking.
Gloss Bomb Universal Lip Luminizer
Retail Price: $20
Why You Should Buy: The stop-everything, give-it-to-me lip gloss that feels as good as it looks. Fenty Beauty Gloss Bomb Universal Lip Luminizer delivers explosive shine, in seven universal shades handpicked by Rihanna herself to be the ultimate finishing touch to any look. One luscious swipe of Gloss Bomb’s XXL wand gives lips more to love, while conditioning shea butter enriches from within. Wearing Gloss Bomb makes lips look instantly fuller, with a non-sticky formula that’s super shiny and has an addictive peach-vanilla scent you just can’t get enough of.
Invisimatte Instant Setting + Blotting Powder
Retail Price: $34
Why You Should Buy: This instant mattifier just got even better—a refillable, universal finishing powder that blurs the look of pores, absorbs shine and extends makeup wear all day. As a girl with oily skin, I notice my T-zone become more shiny and greasy looking throughout the day. This blotting powder is perfect as it allows me to freshen up my look throughout the day as it sucks all the unnecessary and unwanted oil off my face and gives me a fresh, renewed look.
Pro Filt’r Instant Retouch Concealer
Retail Price: $28
Why You Should Buy: Whether you’re hiding bags and blemishes or hangovers and bad decisions, your secret’s safe with Pro Filt’r Instant Retouch Concealer. The full coverage cure to living life to the fullest, Pro Filt’r is the closest thing to retouching your skin in reality. This creamy, light-as-air, soft matte concealer easily builds to full coverage, instantly brightening under eyes, concealing blemishes and dark spots, and reducing redness. Experience instant photo-ready coverage that lasts all day without creasing or settling into fine lines or pores. This sweat-resistant formula will work on your skin no matter where you go, guaranteed to keep up no matter how late you stay up or wild out.
Pro Filt’r Soft Matte Powder Foundation
Retail Price: $39
Why You Should Buy: The award-winning foundation that forever changed the game, now in a long-wear, light-as-air powder to deliver light to full coverage in a non-cakey soft matte finish in 50 shades for all. It’s fast, flawless, and easy. I often use this to set my concealer or liquid foundation to help me achieve the perfect, flawless matte look.
Sun Stalk’r Face + Eye Bronzer & Highlighter Palette
Retail Price: $36
Why You Should Buy: You can now bronze, define and glow in just one palette with shades that were designed to flatter and bring all skin tones to life with an instant sun-soaked glow. The warm contour shades and ultra-wearable, palette-exclusive highlighter shades allow you to create any kind of look you want—from natural, “no-makeup” makeup to multidimensional, next-level definition.
Killawatt Freestyle Highlighter
Retail Price: $38
Why You Should Buy: Killawatt Freestyle Highlighter was born to reflect your every mood with its lineup of luminizing solos and duos. With a dose of skin-glorifying color, this Fenty Beauty highlighter ranges from subtle dayglow to insanely supercharged with shades that were designed for all skin tones. Unlike your everyday highlighter, Killawatt keeps skin lit beyond sundown with its weightless long-wear formula — a cream-powder hybrid that instantly melts into skin and blends with almost zero effort. Another win: It’s loaded with superfine shimmer for an ultra-smooth, creamy texture.
Cover Art: @comeauxco
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